Episode 20: How To Pivot Your Marketing With Chad Carney
Chad Carney is the VP of Marketing and Corporate Communications at Engage Technologies.
Who is Engage?
They help deliver products to the world. This organization produces the ink, coding, and labeling that allows other companies to distribute their product. So, if they go down…supply chains get disrupted!
And back in 2020…Engage hit some rough waters.
Learn how Engage not only survived but thrived.
This is the kind of hardcore B2B organization we love talking about here at Over A Pint. Because this is the space where some of the most innovative marketing is being done today. Want proof? Have a listen.
In episode 20 we tackle:
✅ How Engage had to pivot from their pivot.
✅ Their focus on content as a way to gain and retain business.
✅ The importance of moving fast.
✅ New tactics for engagement
Plus A TON more.
Have a listen and please hit that subscribe button. It would help us out.
If you want to learn more about Engage Technologies check out Episode 16 and our conversation with CEO David Mylrea.
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Chad’s Pint: Crusher IPA, Cuyuna Brewing
Brian’s Pint: Hoo’s Your Daddy IPA, Screech Owl Brewing
Kurt’s Pint: Mudpuppy Porter, Central Waters Brewing
Pat’s Pint: Guinness
