How Squid Ink Saved Hudsonville Ice Cream’s Production Line

Hudsonville Ice Cream, a nearly century-old company, faced a major production challenge last summer when an ink shortage threatened to shut down its novelty ice cream bar line. With just days to find a solution, Squid Ink installed a CoPilot Max LT printer within hours.

Impressed by Squid Ink’s quick response and reliable technology, Hudsonville later replaced its thermal inkjet system with the CoPilot Max LT, gaining cost savings, improved barcode quality, and easier maintenance. The switch resulted in an unexpected 10X to 12X ROI, safer working conditions, and streamlined operations.

Looking ahead, Hudsonville is working with Squid Ink to eliminate labels, exploring direct printing on shrink wrap for additional savings and efficiency.